Mintel HQ, London
We created a new London head quarters that reflects the company’s aims and aspirations and makes a commentary about the brand, the people who work at Mintel, their environmental credentials and many other aspects of the company through colour, material and form. The company, like many others had serious space issues and the standard solution providing open plan work stations was required. However, we knew that it was as important to give the staff a variety of different areas where they could work, areas that they could personally relate to, feel comfortable in, engage with, be quiet in or simply socialise in and it is these spaces that have become so successful in Mintel. The brand architecture of Mintel has successfully created an environment, which both reflects the brand and celebrates the individuality and creativity of the people within the company. The staff are now fully engaged and are able to work more productively within their new environment.
The accompanying spontaneous staff testimonials are the best advertisement for the success of this project.
“Our new office is fantastic! We now have some exciting elements such as a Tardis, caravan and library which makes the space a great environment to work in.
A great job of encapsulating Mintel as a brand! We would certainly recommend their expertise”
Mintel has been a Business Superbrand for more than eight years and remains at the forefront of innovation and development in the research industry.
The brief was to encapsulate the Mintel brand, philosophy and culture through design of their new London headquarters. The use of colour, shape, cultural and artistic reference and material were combined to create a 3D brand representation with key brand signifiers which is simultaneously practical, fun, provocative, thought provoking and engaging.
Mintel is not a design company or an ad agency but a market research company.
The design and layout was to be creative and stimulation for their staff in order to generate a flexible working environment which allowed staff to choose how and where in the building they would work best.
An airstream caravan, Tardis and classical library have been designed as small meeting rooms and larger glass meeting rooms and break out areas are themed to particular significance to Mintel.
